School Guidance Essay Example | Topics and Well Written Essays - 750 words

School Guidance - Essay Example It has laid down in clear terms what are the responsibilities expected of the school counselors with regard to various groups of people who are directly connected with the school counseling program. iv) The counselor should rely only on tested evaluation programs and interpret the results of those evaluations in such a manner that it paves the way for further development of the student smoothly and steadily. i) Should respect the rights and responsibilities of parents/guardians for their children and should try to establish, an effective, collaborative relationship with parents/guardians in order to facilitate the student’s maximum development. ii) Should keep the parents and guardians posted about the results of the evaluation programs undertaken by the counselor and get their suggestions also for further corrective and suggestive actions that may be warranted for the benefit of the student’s overall development. In addition, the ASCA has also described the school counselor’s responsibilities to the Teachers and Staff Members and the Community members. If only the school counselor adopts a really professional approach, all the stakeholders, the students, their parents, the school and the community, will benefit immensely. This puts a greater responsibility on their shoulders which they can discharge efficiently if they adhere to the professional standards chalked out by ASCA, in their National Model with the 4 principles of foundation, delivery, management and accountability. Foundation: The professional school counselor understands the school’s mission and aligns the counseling program with the former to achieve overall success in providing academic, personal/social and career development needs of the students. In accomplishing this task, the shift has to be in changing the student counseling program from being just a service-centered activity to

Explain Why William Became Involved in Wales in the Years 1066 to 1087 Essay Example for Free

Explain Why William Became Involved in Wales in the Years 1066 to 1087 Essay * Had to keep Wales at bay because the border kept shifting * Rebels that went against William went to Wales for safety The main reason that William became involved in Wales shortly after he had taken England was because he would have seen the Welsh as a threat. Along with many other countries, they would have known that the situation in England was unstable and William may have thought Wales were planning an invasion. To assert his authority over Wales, he led a campaign into their country in 1066 and an even larger one in 1081 for the sole purpose of asserting his dominance over the country. If he shown just how powerful he was, then the Welsh princes would see that it was in their best interests to submit. He would have thought that because Wales had submitted to Edward the Confessor, they should do the same with him. Another reason why he got involved with William was because the borders between England and Wales were an issue. The borders between the two countries kept shifting which led to disputes between the Welsh and the English over the land. This would have created tension and William would have had to intervene. This is why he built castles along the border so he could establish the line between his country and Wales. Also, why he wanted this line to be established was because Wales was having a power struggle itself. Because there were multiple princes in Wales there were many disputes going on and William did not want this ‘spilling over’ into his country. Furthermore, some rebels that went against William such as Hereward the Wake and Edric the wild took shelter in wales when their rebellions had failed. Because Wales was sheltering the rebels from William, this made Wales an enemy to Williams reign. Overall, the reason why William became involved with wales during his reign was because he wanted to show them that he was in charge and was vastly superior to them. ‘Scotland presented major problems to William in the years 1066 to 1087’. Explain whether you agree or disagree with this view Plan * The northern rebellion-Malcolm teamed up with Edgar and the Danes * Malcolm was a king- natural rivalry dating back Tension between borders- this meant that Malcolm was hiding rebels * 1072 march into Scotland- showed his power because nobody really stopped him * Treaty of Abernethy was signed which meant that Malcolm recognised him as a leader and kicked Edgar out of his court. Scotland certainly caused issues for William during his years as the King of England however the severity of King Malcolm’s threats is to be disputed. One of the most important reasons why Malcolm w as considered a threat was because he became involved in the 1069 Northern rebellion. If Scotland had invaded by itself with nobody else supporting them, then they would have not been much of a threat. However when teamed up with the Danes and Edgar Aetheling, who was called â€Å"king† by rebels, the threat became considerably larger. Due to the North still being â€Å"semi-independent† from the south according to a historian, William did not have as much power here than he did down south which allowed Malcolm and Edgar to gain considerable support which was a major problem for William because he had only been King for 3 years and his hold on power was still quite fragile. Another reason why Scotland was such a threat was because there was tension around the borders of Scotland and England. Much like Wales, the borders kept changing and this caused dispute between landowners. Also, Scotland could provide refuge for anyone that had rebelled against William (including Edgar) which would have furthered the tensions. The disputes of land had also caused problems for William. Lands such as Cumbria and Northumbria were disputed between Malcolm and William. This became worrying for William because parts of his kingdom were being threatened to be taken from him which would give Malcolm more land and support against William. However, the threat of Scotland was not as substantial as some historians make it out to be. In 1072, William marched through Scotland with relative ease. Although Williams army was â€Å"fearfully exposed† according to Purser, the Scottish did not capitalize on this opportunity. This could be interpreted as Malcolm showing he did not want to fight against William. This point links into the treaty of Abernethy. In the same year Malcolm met William at abernethy and signed a treaty which shown that he recognised William as his superior. According to purser, in â€Å"good faith†, Malcolm kicked Edgar out of his court which would have made further rebellions in the north very difficult. Overall, Scotland was initially a threat around the time of the Northern rebellion however the treaty of Abernathy played a main factor in extinguishing the threat of the Scottish.

A case study on Westmount Retirement Home

A case study on Westmount Retirement Home New information can be considered valuable in terms of decision making. From new information, the derivation of new and more applicable strategies can be utilized. In this paper, an analysis on how does new information becomes a valuable asset to transform Westmount Retirement home struggles with its current accounting system which affects its profitability to a more effective Activity-based costing system that can improve overall business operations. This paper outlined both the strengths and limitation of the current cost system by Westmount and at the same time provided new elements that support the proposed Activity-based costing system and its benefits. The study also showed calculated suggested new price rates on the room options for Westmounts current and potential residents together with its proposed new fees for additional services and medical needs. Introduction A 125 Unit retirement residence was established on the year 1997. It was called Westmount Retirement home. The core purpose of this retiring home is to cater to seniors of the community. Westmount Retirement home provides both assisted living and independent supportive living options to their clients. Their current clients are divided into two segments, one is the independent supportive residents which require no assistance with the tasks of daily living, the other are assisted living residents which basically requires additional assistance which varies depending with their medical needs and degree of frailties.There are thirty-one (31) employees on Westmount that is spread across all of the retirements home several departments. There is basically several staff employed on a department that specializes on recreational activities, housekeeping, management, building maintenance and nursing. With regard to prices offered to Westmounts residents, the pricing model is actually simple and uniform for all residents and the only variance or difference is fundamentally based on the size of each room. In this study, the author will dissect the case by providing a discussion on Westmounts poor financial results in 2005; this will be followed by analyzing the companys current costing model by highlighting its strengths and limitations. Next will be a computation of the new cost per patient using the data of the current pricing model to create a new costing system. And finally, a discussion on how valuable new information can assist Westmount into creating a more suitable pricing scheme on its residents. Statement of the Problem Westmount Retirement Home has been struggling due to low profitability of its business operations as well as its current accounting system (Shomair 2008). From the low profitability standpoint, Westmount has faced stiff competition, among other local key players on their industry. Westmount has currently three main competitors namely: Chelsea Park retirement, Central park lodge and Longworth Retirement residence. Heavy competition arose due to the increasing demand for assisted and supportive living options. Thus, due to the availability of several retirement homes, key industry trends shows that a lot of potential residents are basing their decisions on residence options on the factor of cost. Regarding Westmounts current pricing model and accounting system, the company offers a standard rate (price) on numerous services to various patients and at the same time attending to individuals specific needs. The issue here is that there is no system or a defined activity-based costing (Platt and Vaysman 2000) in place to account for those varying service needs required by different residents. The obvious result here is a low profitability which can be attributed to its high operating expense. Westmounts Current pricing model: Strengths and Limitations Strengths Based on industry trends, a lot of potential residents are focusing on the cost factor on deciding which retirement home they will get into. Westmount Retirement Homes offers a very attractive and competitive pricing package by having a basic and standard pricing scheme in which the only difference in prices are from room sizes and not other care services. This has attracted a number of residents to Westmount. Not only does Westmount have a uniform price rate across all their services, it also has the most affordable prices compared to its competitors. Westmounts Package or Deal Pricing or most commonly known as a Bundled Payment (Miller 2008) provides its target market a hassle free approach on understanding the total cost of being a resident. Limitations The current costing system of Westmount does not provide any valuable information more particularly on the cost of each their services, since the only method of differentiation with their costs are on room sizes. Potential variability in costs especially on specific services in relation to clients needs is disregarded, due to the limitation of the current costing model. Substantial revenue can be lost as well with this model. As an example, , resident couples can stay at their rooms with no additional cost and have the same care and services as long as they pay for the room rate only. The current costing system does not provide any avenue or room for improvement specifically on operating expenses. For example a lot of staff hours are still being paid even without services rendered. New Costing Model Design Activity-Based Costing This new cost model will definitely improve not only the current accounting system of Westmount but its overall profitability as well. The benefits of an Activity-based costing is that instead of costs assigned to fixed costs, are now can be utilized as variable costs depending numerous activity cost pools in Westmount (Weygandt, Kimmel, Kieso 2009).In essence, it controls the companys overhead costs and leads to a more effective decision making by the management on how to improve overall finances. Room Rates A new rate will be reflected on this new costing model. To acquire a more suitable and competitive rate for Westmount, New room rates will be the computed by getting the average cost per room of all the three main competitors (see Exhibit 1). The average cost per room will provide an essential perspective on how much does the competitors charge per room (studio, one bedroom and two bedroom models) in this type of industry. Also, it can be used as the new room rate for Westmount. The purpose of which is for the discerning buyer would not only look at the room prices but also other features: such as quality of services, facilities etc. This is possible since the difference between the New Westmount prices compared to its competitors are relatively insignificant, in fact the new rate on average is cheaper than the other two competitors (Central and Longworth). Except for Chelsea Park in which Westmount can compete via other methods: for e.g. Marketing high quality services and facilitie s. Price differences because of room size will still be applicable with the new rates. Regarding the current issue with having couples share the room and services, Westmount can utilize their two bedroom units. Only one competitor has this residential type (Chelsea Park). Westmount can have the option of selling those units to couples with the new room rate without an additional charge. This will provide Westmount the ability to attract more potential residents and have those clients focus on getting a two bedroom if they want to consider being with their spouses. With these new rates alone, Westmount can generate more revenue out of its projected client base of 160 residents and in effect will increase profitability. Identifying and Matching Residents Needs Each resident may have different or special needs, contrary to the previous system in which these differences are barely nonexistent. This can be done by Westmount using proper segmentation of all its current residents, more particularly to those residents require additional services or different levels of care. This can be segmented by using a three modelled option for service fees. First are the residents with no medical needs, then with moderate medical needs and lastly those with intense medical needs, for the last two groups, they could have the option to purchase nursing and medical support at an additional cost. This also follows the activity-based costing model proposed for this company. New Prices for Additional Services and Medical Needs For those living residents with no medical needs rates, the new room costs will be the base price to be applied. On the other hand, those on the other group which require added services and medical needs would pay additional costs for each service and medical need (see Exhibit 2 for Activity-Based costing) The price of each service will be determinant to its operating cost plus 15% mark-up, to ensure adequate return to Westmounts shareholders and enough funds for necessary capital requirements. Utilization of Labor Availability As in any organization, some employees are more productive than others (Platt, and Vaysman 2000:19). With this new model the author allocated cost of each staff members compensation-related costs among the several activities in which he or she is responsible. Since a lot of man-hours are consistently wasted with the current costing system, the new system approach would be almost the exact opposite. Each resident group will now have staff available to them only when they really need them. Examples of these are dieticians employed for those patients with serious medical conditions; their hours now will be spent entirely to this resident group, in effect decreasing their total work time. And since they will now be paid on an hourly basis it will drive down costs on this support service. These hourly basis of work schedules will be applied across the board to ensure that all time spent will be productive and useful. This is also a win-win suggestion especially the extra time given to these staff members will create a much more balance in their work-life relationship. As for Westmount, obviously this will help drive down operating costs, by eliminating its current fixed costs of labour and transforming it into a variable costs which can either be seasonal depending on the demand for staff availability. Value of New information In any facet of economics most particularly in enterprise, new information that can be used to apply new strategy and other development are all considered essential and valuable. Cohen and Leviathan stated that The ability to exploit external knowledge is thus a critical component of innovative capabilities (1990:122). In this case, Westmounts administrator Helen Roswell, have noticed the low profitability of the firm and analyze what could be the causes. She acknowledges external factors could contribute to it, but her main concern was on their pricing model and total operating expenditure. This realization made Roswell think of other alternatives apart from the current cost model, especially when this current model has a direct impact on the firms overall profitability. To continue to attract more clients and still remain profitable, a new pricing model was needed to reflect the level of medical care and service required by each individual patient. Roswell has also decided that she would need to assess the true cost of each Westmounts services, and then use this information to develop a new pricing model. The price schemed for room rates specifically as aforementioned in this study will be the monthly average price of all industry players. The added or special service or medical need will be on a case to case basis in which the price will be service operational cost plus 15% mark up. This new pricing scheme can definitely alleviate Westmounts overall profitability and decrease operational expenses. Calculations: As an example for Supportive Services: Number of Employees:17 Total Cost amounted to $548, 573. Total wages is at $538, 392 Total Supplies used cost $10,181 Two (2) dieticians is compensated $18.50/hour each. 37 hours/week 48 weeks Total costs for Dieticians Wages per year: $65, 712 Estimated. Number of residents with intense medical need for dieticians 50.The total cost of the two dieticians wages for this scenario will now be allocated on an hourly basis or 25% allocation example, in which the demand for their services ( in this case the 50 residents) will be applied.

Essay --

Tricked by Inferno (A critique on how Dante’s Inferno can make you do the morally correct thing) As the great Francois de La Rochefoucauld, â€Å"The intellect is always fooled by the heart.† When it comes to doing the morally correct thing, Dante’s Inferno is the text that scares people to do what they are supposed to do. By saying what will happen if a person were to go to hell, this will scare people into doing the right thing. As Tim Keller said, â€Å"Sin removes us from that aspect of his power that sustains and supports us. It is to us as water is to a fish-away from it our life slowly ebbs away.† In Dante’s Inferno he uses many tools to scare people into acting as they morally should, three of these critiqued tools include: pain, suffering, and misery. To begin, pain is an ideal threat that Dante provides in the idea of hell. When the thought of hell arises, one of the very first things that comes to mind is pain. The pain of realization that you are going to spend the rest of eternity in purgatory is very excruciating. â€Å"May you weep and wail for all of eternity.† (pg.81) This quote from Dante’s Inferno states just what kind of pain there will be if a person went to hell. Weeping knowing that for the rest of eternity there will be only pain, and heartache. â€Å"Heartbreak is like one big emotional pain but it also seems to spark off hundreds of other emotions. We hate the feeling of heartbreak, and yet we find ourselves compelled to go over and over memories, ideas or fantasies which make the feeling worse. â€Å" As Dr. Edward E. Smith states, heartache is one of the worst feelings that a person can face. After realizing the kind of heartache and pain that going to hell can cause, people will be more tempted to act morally correct. Hell has... ...for no reason, but to bring themselves up they deserve to be punished. Hurting people is no way to make you feel better. Therefore they should get a taste of their own medicine. The people in this circle will be stomped on by a giant, over, and over, for all of eternity. They will be â€Å"be-littled† literally, after lifting the egos of all of the people that they were mean to during the time that they were alive. Circle 6 (Rapists and Murders) This is the worst crime that person could ever commit. These people will be shot over and over for the rest of eternity. They did the worst thing humanly possible. Raping someone and or murdering them is the worst thing a person can do. Taking everything that person has is the worst thing that someone could do. By being shot repeatedly they will be able to feel the pain that they have caused other people while they were alive.

Marketing and Unilever Bangladesh

CONTENTS 1. Abstracts 2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5. 3 Positioning 6. Marketing mix 6. 1 Product 6. 2 Price 6. 3 Place 6. 4Promotion 6. 5 Packaging 6. 6 Public relation 6. 7 Publicity 6. 8 Politics 7. Recommendation 8. Bibliography Abstract Unilever's mission is to add Vitality to life. To meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life.Its deep roots in local cultures and markets around the world give them a strong relationship with consumers and the foundation for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and su rf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors.The corporate purpose of unilever states that to succeed requires â€Å"the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact. † Hence we are going to show how they have made these two brands as one of the top brands in the world. Objective of the study In this project our objective is to analyze the 4P’s of marketing i. e. Product, Price, Place and Promotion. We are also going to study how Unilever has targeted its market, segmented and positioned its self in the minds of the consumers in Bangladesh.Rexona- Rexona was originally created in Australia in 1900 by a pharmacist and his wife. Since then it has led the field by providing consumers with cutting-edge technology that is proven to deliver outstanding results. Rexona offers a wide range of highly effective antiperspirant deodorants to meet the everyday needs of men and women – everywhere. Rexona with its unique active ingredients provides 24-hours protection against body odour and underarm wetness to help keep one physically fresh and mentally confident, even in the  toughest moments.The rexona deodarents available in bangladesh are: rexona acitv reserve, rexona ice-cool and rexona power. Surf Excel- Surf excel is the highest selling premium washing powder in Bangladesh. Over the years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself. Surf excel has been a pioneer in the country in encouraging others to let their children explore and discover the world around them. For any consequential stains there is Surf excel. Surf excel's advanced formula effectively removes dried in stains.The surf excels available in bangladesh are: Surf excel Pack, surf excel mini and surf excel large pack. METHO DOLOGY The focus of this preliminary study was to get the primary information from the copmany itself. Hence we paid a visit to the Unliver bangladesh company in Dhaka. We were escorted by a few of their officials and asked them a few of the basic questions which were the following: 1) How did you segment the brands? 2) whom or which group of people did you target? 3) what is the positioning of your brand? Hence a detailed questionnaire was developed in order to collect the required information from them.The second part of the information was collected via internet. We searched for the information in their site- www. unilever. com. bd and www. wikipedia. org. INTRODUCTION Unilever is one of the world’s largest and leading multinational companies; Unilever commenced their business activities on a larger scale by setting up their first factory in Netherlands, in the year of 1872. Operating in Bangladesh for over the last four decades the company is trying to significantly contr ibute towards the augmentation of the standard of living by bringing world class high quality products at the door step of their customers.The usage of Unilever products by over 80% of the people in Bangladesh stands a testimony to their successful operation. Constitution: Unilever – 60. 75% shares, Government of Bangladesh – 39. 25%. xad Their array of products show that they produce household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, personal grooming, and tea based beverage products under worldwide famous brand names Wheel, LUX, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sunsilk, Lipton, Lipton Taaza, Pepsodent, All Clear, Vim, Surf Excel, and Rexona.Analysis of the marketing strategies Unilever produces many products. Among all the products, we are going to concentrate on two of their products which are – REXONA and SURF EXCEL. Segmentation 1) Rexona: Rexona deodorant segments its product on the basis of demographic segmentation . Demographic segmentation consists of Gender, age, lifestyle, occupation, income etc. The users of Rexona are mostly the young people and those who go to offices regularly. 2) Surf Excel: SURF EXCEL is the highest selling detergent powder in Bangladesh.It does not go for traditional mass marketing. Moreover as a detergent powder SURF EXCEL does not even segment its market according to gender. Surf Excel detergent segment its product on the basis of geographic segmentation. Geographic segmentation consists of world regions, country, city, density etc. [pic] (Figur2. 1): Market Segments of Surf excel Figure 2. 1 shows that Unilever Bangladesh Ltd. segments their market according to geographical areas. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. Targeting ) Rexona: Rexona deodorant targets those people who have to go to office and those who spend a long time outside their house. Rexona target millions of people in lo w-income markets, such as Asia, to enjoy the brand's benefits via affordable mini-sticks, mini-roll-ons and sachets of deodorant. 2) Surf Excel: According to the segmentation unilever’s target market for Surf Excel is those families who has children and get their cloth dirty in all sorts of areas and need to wash them. This product is mostly used by those family which has children and need to wash cloths 4/5 time a week.Positioning 1) Rexona: With Rexona's unique body-responsive technology, which releases extra protection as you need it, you'll know that your deodorant won't let you down, giving you the confidence to face the day's challenges. From the above statement we can see that Rexona deodorant has positioned itself as number one deodorant brand in the country. Positioning Statement: â€Å"Rexona with its unique active ingredients provides 24-hours protection against body odor and underarm wetness to help keep one physically fresh and mentally confident, even in the  toughest moments. 2) Surf Excel: Unilever Bangladesh Ltd obtained a good position in the buyers’ mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers’ mind as the best quality detergent powder. The market share of the company in the detergent powder industry is somewhere around 43%.Since in the detergent powder industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. Marketing Mix Product SURF EXCEL falls under the category of toiletry product as a detergent powder. SURF EXCEL has three layers- Core benefit: Cleaning clothes Actual product: its color (white & blue powder), brand name (Surf Excel), fe atures (unique washing powder which clean clothes). Augmented product: Give surety of clean clothes perfectly.Rexona falls under the category of Cosmetics product as a deodorant. Rexona has three layers- Core benefit: provides a good body odor. Actual Product: flavor (ice cool, mini free spirit, active reserve), brand name (Rexona), styles (body spray & roll on). Augmented product: 24- hours’ freshness guarantee. Key facts ? world's largest deodorant in sales and market shares ? number 1 position across more than half the world ? proprietary body-responsive technology ? the only brand tailored to the individual needs of men and women PriceThough Unilever Bangladesh gives its Surf Excel & Rexona customers a lot in terms of the product itself, it cannot provide a better pricing. This is due to some constraints in the product industry. Surf Excel & Rexona is a product with a vulnerable demand in Bangladesh. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Table 1 shows Surf Excel & Rexona price. Recently Unilever launched Surf Excel â€Å"Mini† which contains 20g detergent.Basically its launched for the lower class people. (Table 1): Surf Excel & Rexona price |Surf Excel |Rexona | |Weight |Price |Product |Price | |3 kg |430 Tk. |Activreserve (40g) |100 Tk | |500 g. |70 Tk |Ice Cool (40g) |110 Tk | |20 g. 3 Tk |Power (40g) |100 Tk | | |Free Spirit (40g) |120 Tk. | Place Unilever Bangladesh Ltd. has a huge distribution channel for Surf Excel & Rexona all over the country. The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Unilever’s factory. Table 2 shows the location of its six warehouses in Bangladesh. The company does not use its own fleet of transport for distributing its product.However, it has outsourced its distribution process to various third pa rty distributors, exclusively dedicated to Unilever Bangladesh Ltd. These distributors then supply the product all over Bangladesh to a huge number of retailers. Even though Surf Excel & Rexona targets the sub urban middle and upper middle class people they are distributing their products all over Bangladesh because of a recent increase in demand of its product to all segments of the population. (Table 2): Location of Unilever Bangladesh Ltd’s Divisional Warehouses Division |Location of Warehouse | |Dhaka |Dhaka City | |Chittagong |Kalurghat Heavy I/A | |Sylhet |Sylhet City | |Rajshahi |Rajshahi City | |Khulna |Khulna City | |Barisal |Barisal City | Promotion Rexona & Surf Excel – Rexona deodorant and surf excel use television as the media of advertising. Most of the commercial advertisements are made in such a way so that the consumers are attracted to buy the product. Rexona & Surf Excel promotes itself by providing new advertisements and making its customer aware of the availability of its new and improved versions of the product. They also promote via billboard, magazines and leaflets. An advertisement of Sur Excel: [pic] Packaging Surf ExcelSurf excel is the highest selling premium washing powder in Bangladesh. Over the years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself. It has been constantly improving its packaging. It’s developing different shapes and sizes of colorful packages in order to attract the customers and retain customers. [pic][pic][pic] 3 kg 500g 20g Rexona Rexona has a unique bottle which is protected from dust, moisture and pollution. Rexona offers a wide range of highly effective antiperspirant deodorants to meet the everyday needs of men and women – everywhere.Rexona with its unique active ingredients provides 24-hours protection against body odour and underarm wetness to help keep one physically fresh and mentally confident, even in the  tough est moments. [pic][pic][pic][pic] Free Spirit Mini Ice Cool Ionic Mini Free Spirit Public Relation: Public relations are a major mass-promotion tool for an organization. Public relations (PR) are the practice of managing the flow of information between an organization and its publics. PR can be used to build rapport with employees, customers, investors, voters, or the general public. Common activities include speaking at conferences, working with the press, and employee communication. ShareholdersUnilever conducts its operations in accordance with internationally accepted principles of good corporate governance. It provides timely, regular and reliable information on the activities, structure, financial situation and performance to all shareholders. Distributor Unilever maintains a good relation with the distributors so that the products which they produce can easily reach to the consumers at convenient locations. With the help of distributors Unilever can also maintain its product price in such a way that it can also earn a marginal profit against it cost. Consumers Unilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use.Products and services are accurately and properly labeled, advertised and communicated. Publicity Unilever is distributing free sample of Rexona and Surf Excel â€Å"Mini packs† to the students of various universities for its publicity. Its also provide sponsorship to many programs and events (such as sports, reality shows, talent hunt etc. ) occurring throughout the country. Children celebrated the Surf Excel Daag Utsab, an innovative activation campaign, at Dhaka Residential Model College amid much enthusiasm. Over 3,000 students, aged 6 to 12, from 20 city schools took part in 15 fun games under three zones — Red, Blue and Orange — in two sessions.Surf Excel, a brand of Unilever Bangladesh Ltd, organized the programme in association with Market Access. Politics Unilever maintains a cordial relationship with the government of Bangladesh. It has legal rights to operate in this country by abiding the laws and rules followed by the country. They pay taxes regularly and donate the government during natural calamities. RECOMMENDATION After studying on SURF EXCEL and REXONA we understood that the image of two brands in the market meet the customer needs regarding toiletries and cosmetics items. Though there existing other competitors but these two brands build up its core customer to fulfill the business objectives.In the current days Surf Excel is a common name used in about to every family due to its quality, price and its availability what is also true for Rexona. Besides this, there are some points to be followed to extend and strengthen the business- 1. The marketing strategy should be more attractive to compete with the market competitors (i. e. door to door selling). 2. The price, prom otion, and distribution channel should be favorable to the customers. 3. The advertising should be livelier that can touch the customers mind and satisfaction. 4. The packaging should be changed after a certain time interval. 5. Retail network should be improved to maintain the balanced business over the whole year. 6.The business performance should be such a level that can keep the company in the first place in the stock exchange chart. 7. To achieve the maximum selling the price should be offered with a minimum margin that can make the maximum customers target. 8. The corporate social responsibility should be properly maintained. Bibliography www. unilever. com. bd www. wikipedia. org http://www. unilever. com. bd/resources. /contactus. asp http://findarticles. com/p/articles/mi_m0BDW/is_20_42/ai_74699188/ www. unilever. com/brands/personalcarebrands/Rexona. aspx www. unilever. com. au/ourbrands/personalcare/rexona_products/default. asp —————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ Rural Poor Urban and Sub Urban Upper Middle and Middle Class Urban Rich

Presidency and the Media essays

Presidency and the Media essays The Political government and the Mass Media are two huge manifestations of our nation of America. Over the years both have needed each other to be successful. In 1960 the potential of the, then small later to become known as powerful, media was seen in the Presidential Debates between John F. Kennedy and Richard Nixon. This was the first time, nominees of two major parties met to debate during a general election. It was also the first huge televised event and so Congress suspended the equal time provision of the Federal Communications Act from 1934. What is remembered most, is the telegenic "image" of Kennedy versus the decidedly non-telegenic image of Nixon. Nixon didn't wear make-up, was recovering from the flu and had lost weight, and also suffered from a knee injury. He wore a gray suit, which provided little contrast with the background set. Kennedy wore a dark suit, wore make-up, and was coached on how to sit and what to do when he wasn't speaking or looking at Nixon. The major theme was the threat of global communism. One study conducted during the conclusion of the debates noted that those who heard the debate on the radio thought the contest to be a draw, while those who had watched the broadcast thought Kennedy to be the clear winner. During the next debate Nixon learned from the mistakes and adopted a more telegenic image by trying to emulate Kennedy and worn a dark suit and make-up, and also taking more of an aggressive stance. However it was too late, the characters had already been developed, and Nixon was decided not to be the medias favored. Kennedy was portrayed to be the young new way of America, with his welcoming presence, and strong patriotism, and pro-press image, whereas Nixon was developed to be the anti-press and public opinion, paranoid, unwelcoming former Vice President. This image was upheld by the medias coverage and/or non-coverage of major events during ...